National digital agriculture platform

Reaching every Somali farmer — on any phone.

Advisory, weather and market access delivered over USSD, SMS and voice. No smartphone or internet required.
Explore the platform
OPERATING SINCE 2023 · INNOVII — TECHNOLOGY PARTNER · HORMUUD — TELECOM PARTNER
243,824
Active subscribers nationwide
Live

3 live verticals

Crops · Livestock · Fisheries

Telecom-grade reach

Delivered across Hormuud, Telesom & Golis.

Built for basic phones

USSDSMSIVR · VoiceWeb

Usable regardless of literacy or device — in Somali.

CropsCrops
LivestockLivestock
FisheriesFisheries

One platform, built in modules

Every module runs on the same telecom-grade core. Four are live and serving farmers today; the rest are built and ready — switched on when a partner commits.

Why it matters

Agriculture is the backbone of Somalia's economy — and the case for mobile advisory is proven.
~70%
of GDP (agriculture & livestock)
>80%
of the population depend on it
8.9M ha
total arable land
243,824
farmers already reached
Mobile-based agricultural advice raises yields by ~4% and adoption of recommended practices by ~22%, at very low cost.Fabregas, Kremer & Schilbach, Science (2019)

How our advisory is made

Every tip is created in-house with Somali agricultural experts and produced in M-Tacab studios — then delivered in the Maxaa dialect today, with the Maay dialect coming in 2027.
Banadir

Mogadishu studio

Our flagship production studio, where agricultural experts curate advisory content.

Bari

Bosaso studio

Serving the northeast, with content tuned to local crops, livestock and coastal livelihoods.

Woqooyi Galbeed

Hargeisa studio

Curating content for the northwest alongside regional agricultural experts.

1

Experts curate

Somali agronomists and livestock and fisheries experts plan each topic by season and region.

Live
2

Produced in studio

Recorded and produced in our Mogadishu, Bosaso and Hargeisa studios.

Live
3

Delivered by SMS & IVR

Published to farmers over SMS and voice in the Maxaa dialect.

Live
4

Video & more, next

Video advisory on the upcoming M-Tacab smartphone app, plus expanded IVR and SMS content and the Maay dialect.

Coming 2027
Somali farmer in the field

A platform built for Somalia — and built to last

M-Tacab grew from a simple idea: the fastest way to reach Somali farmers is the phone already in their hand. Since 2023 it has delivered advisory to hundreds of thousands of farmers, livestock herders and fishermen — in Somali, over USSD, SMS and voice.

Built by Innovii, its technology partner, and powered by Hormuud, its telecom partner, it runs on telecom-grade infrastructure with reach across Hormuud, Telesom and Golis — and is designed to grow into a full agricultural ecosystem as partners come on board.

Read our story →

For our partners

Shared national infrastructure that humanitarian, government and finance partners can build on.

Humanitarian & NGOs

Reach and advise farmers at national scale and deliver programs through one trusted channel — without rebuilding tools for every project.

Government

A platform that operationalises the Agriculture Transformation Strategy 2025–2029: mobile extension, USSD/SMS in Somali and farmer registration.

Finance & enterprise

Structured, lower-risk access to organised farmers and cooperatives as partner-activated modules come online.

Built and run in partnership

M-Tacab brings together a technology partner and a national telecom to reach farmers at scale — open to humanitarian, government and finance partners.
IN
Technology partner

Innovii

Builds and operates the M-Tacab platform, data and integrations.

H
Telecom partner

Hormuud

Provides telecom-grade USSD, SMS, IVR and airtime billing at national scale.

In collaboration with partners across the sector
Ministry of Agriculture
UN agency
INGO partner
Donor / fund
Bank / MFI
Cooperative union
Your logo here
Ministry of Agriculture
UN agency
INGO partner
Donor / fund
Bank / MFI
Cooperative union
Your logo here

Let’s grow Somalia’s agriculture together

Partner with M-Tacab to reach farmers where they are — and activate the modules your program needs.

Partner with us Open the live demo
Figures reflect M-Tacab's live platform (June 2026). Modules tagged “Ready to deploy” are built and activated when a partner commits.